What is Article Marketing

And How It Can Help My Website

One of the easiest ways to get traffic to your website is by article marketing. It is not the fastest, but it is easy and cheap. When you are first starting in the internet marketing business, you need things that are easy and cheap.
If you’re anything like I was when I started out, you have already blown your budget trying to get your website built, buying all the books under the sun, and you probably still haven’t had your first sale. When the reality finally sets in that the internet work week is a pipe dream, you don’t have any money left to drive traffic to your website.
It is a given, that PPC will drive traffic to your site faster than any other method, but if you have already blown your budget, you need to find ways to get traffic to your site for free, and this is where article marketing comes in.
Now, just about anyone with moderate English skills and minimal writing ability can write articles and publish them on the various article directories. And if your articles are remotely interesting, you can have them picked up by various webmasters and bloggers to use as information on their sites within hours of being published.
But just exactly what needs to be done to have these articles point back to your website? Most experts will tell you that you need to have the all important keywords in your article point back to you website. Well, if you are a newbie, just what is a keyword, and how is it used to point traffic to your website.
And then the expert will tell you that you need to use the long tail keyword and throw in latent semantic indexing. Then the expert tells you that you need to pay attention to back links, reciprocal links and the next thing you know, you will probably need a witch doctor and a human sacrifice are two. At least, that is what it felt like when I first tried to break into internet marketing.
This didn’t include building a website, learning html, php, css, or the whole alphabet of website jargon, it is no wonder that most people throw up their hands and quit. If you try to take in everything that you need in order to start an online business, you can quickly get overwhelmed.
There are some assumptions that we will make in this report:
• You have a website. (It can be html or a blog)
• You want to drive traffic to your website.
• You have blown your budget getting your website put together and you cannot afford PPC.
• You have basic writing skills.
• You have a burning desire to succeed.

Before we get started, there are a few basic things that you need to understand in order to implement article marketing.
• Keyword
• Back link
• Long tail keyword
• Headline
• Article body
• LSI (Latent Semantic Indexing)
• Keyword density
• Signature file, About the Author Box

More on this Article to come, look out for it here, Mastering Internet Basics.

About the Author:
Hugh Fraser, has an ebook website where you can get information on Article Marketing, please visit http://www.hugh-fraser.co.uk